Death Wish Coffee Co. is set to showcase innovative products at Natural Products Expo West 2026, focusing on flavorful, high-caffeine options that meet consumer demand. The brand is expanding its ready-to-drink (RTD) Premium Lattes with a new Caramel flavor and introducing Power Surge, a high-caffeine roast. Both products will be available for tasting at booth #1705.
• Power Surge launches in April 2026, featuring 20% more caffeine than the popular Dark Roast. It uses premium Organic Robusta beans and is certified Fair Trade and USDA Organic.
• Caramel Premium Latte launches in March 2026, offering a creamy, flavorful option with 120mg of natural caffeine per 11oz can. It contains 65% less sugar than leading competitors and no artificial ingredients.
• The demand for high-caffeine coffee is growing, with a 51.5% increase in sales recently, showing a shift towards healthier coffee options.
This focus on quality and natural ingredients reflects a broader trend in consumer preferences, especially among younger generations. By prioritizing taste and health, Death Wish Coffee Co. aims to strengthen its position in the coffee market and cater to the evolving needs of coffee lovers.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.