Oat milk has been a favorite in specialty coffee since the mid-2010s, but recent trends indicate a shift back to dairy. Data shows that dairy consumption is rising, with Americans consuming more dairy products in 2023 than in previous years. This change comes as health-conscious consumers question the nutritional value of plant-based milks, particularly oat milk, which has faced criticism for being highly processed. As consumers become more aware of ingredients, coffee shops may need to rethink their milk offerings to cater to diverse preferences.
• Dairy milk sales increased by 2% in the US, reaching over $17 billion in 2024.
• The Asia-Pacific region shows strong growth in dairy demand, influencing global trends.
• Health concerns about ultra-processed foods are driving consumers back to dairy.
• Coffee shops are now focusing on high-quality dairy options, emphasizing transparency and sourcing.
This shift is significant as it highlights changing consumer priorities toward quality and nutrition. The future of coffee milk options may not be a battle between dairy and plant-based, but rather a blend of both, allowing consumers to choose based on their values and taste preferences.
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