The coffee industry is undergoing a transformation driven by Gen Z's desire for personalised beverages. This trend has moved beyond simple drink modifications to a more creative and varied coffee experience. Coffee shops are adapting to meet these new consumer expectations, but they face challenges in maintaining quality and efficiency.
• Gen Z consumers are willing to pay more for custom drinks that reflect their tastes and values. A study shows 75% of coffee drinkers aged 18-34 want to personalise their orders.
• Social media plays a significant role in promoting unique drinks, leading to viral trends like the scallion latte.
• Large chains like Starbucks are struggling with the chaos of extensive customisation options, which can hurt service and profitability.
• Specialty coffee shops must balance creativity with quality, focusing on enhancing the coffee experience without compromising its integrity.
This shift matters because it highlights the need for coffee shops to innovate while staying true to their roots. As consumer preferences evolve, shops that adapt will thrive, while those that resist change risk losing relevance in a competitive market.
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