Cumberland Farms has made a significant change to its popular coffee offer, disappointing many loyal customers. The convenience store chain, known for its affordable coffee, has ended the $0.99 deal for its rewards program members. This change requires a minimum purchase of $3.49 to access the discounted coffee, and it no longer includes the extra-large size. Customers are expressing their dissatisfaction, feeling that the new requirement diminishes the value they once enjoyed.
• The $0.99 coffee now requires a minimum purchase, which many find frustrating.
• The extra-large size is no longer available under the new terms.
• This change began in April, but corporate communications have not addressed customer concerns.
• Cumberland Farms has a long history, dating back to 1939, and is now part of the EG Group.
This shift in pricing may impact customer loyalty and sales as patrons weigh their options against competitors like Dunkin'. As a major player in the convenience store market, how Cumberland Farms navigates customer feedback will be crucial for its future success.
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