Craveworthy Brands has announced a significant investment in Gregorys Coffee, a popular coffee chain based in New York City. This marks Craveworthy's fourth brand investment in 2025, following partnerships with other notable food brands. The company aims to expand Gregorys Coffee's reach through a franchising program while maintaining its focus on traditional coffee offerings.
• Craveworthy joins other investors like Branded Hospitality and Kitchen Fund to support Gregorys Coffee.
• The coffee chain has around 50 locations, primarily in New York City, with plans for expansion in various states.
• Founder Gregory Zamfotis will continue as president, emphasizing community and quality in their offerings.
• The brand positions itself against competitors like Starbucks, focusing on coffee first rather than sweet drinks.
This investment is crucial as it highlights the growing demand for quality coffee experiences in a competitive market. By prioritizing traditional coffee values, Gregorys Coffee aims to carve out a unique niche and expand nationally.
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