Craveworthy Brands has partnered with Gregorys Coffee, a New York City coffee chain, to help it grow nationwide. The deal was announced recently, although financial details remain undisclosed. Gregorys, founded in 2006, is known for its high-quality coffee and has over 50 locations. With Craveworthy's investment, the goal is to franchise Gregorys and expand beyond its current market. Founder Gregory Zamfotis will continue as president.
• Craveworthy Brands aims to help Gregorys Coffee grow and franchise.
• The company has a diverse portfolio, including well-known restaurant brands.
• Gregorys is part of the third-wave coffee movement, focusing on quality.
• The acquisition will increase Craveworthy's annual sales to over $400 million.
This partnership is significant as it highlights a trend in the restaurant industry where beverages are becoming key drivers of customer traffic. As established chains face challenges, newer brands are thriving. Craveworthy's investment in Gregorys could lead to more growth opportunities in the coffee sector, benefiting both companies.
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