A leadership change at Counter Culture Coffee marks a new chapter for the company. Joe Prewett has been appointed as the new CEO, effective August 1, 2025. He takes over from Co-Founder Brett Smith, who will now serve as Executive Chairman. This transition aims to honor the company's 30-year legacy while fostering innovation and growth in the specialty coffee industry.
• Joe Prewett has over 20 years of experience in the coffee and food sectors.
• He previously held a VP role at Coffee Bean International, focusing on brand strategy and innovation.
• Prewett has been on the board of Counter Culture Coffee for four years, making him familiar with the company’s values.
• Former CEO Brett Smith believes Prewett’s leadership will help navigate future opportunities.
This leadership shift is significant for Counter Culture Coffee, known for its commitment to sustainability and quality. With Prewett at the helm, the company aims to expand its reach and continue setting high standards in the specialty coffee market.
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