Cotti Coffee, a rapidly expanding Chinese coffee chain, has opened its first store in the Middle East in Dubai, signaling its global ambitions. The chain, known for its small-format, convenience-focused approach, has grown to 7,000 stores worldwide, with a significant presence across Asia Pacific. Cotti Coffee operates on a unique revenue and profit-sharing model with its franchisees, avoiding upfront fees. This expansion strategy has allowed Cotti, along with other Chinese coffee brands, to capitalize on the growing coffee consumption in Asia Pacific and the resurgence of international travel post-pandemic. With plans to enter the US mainland in the coming years, Cotti Coffee is setting a precedent as the first Chinese coffee chain to venture into the Middle Eastern coffee shop market.
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