Younger consumers are shifting away from traditional hot drinks, favoring cold options instead. The ready-to-drink (RTD) tea and coffee market is booming, with a valuation of $103 billion in 2022 and a projected growth rate of 6.2% from 2023 to 2030. This trend is driven by the demand for convenience and innovative flavors, appealing to both on-the-go and at-home drinkers.
• Protein RTD options are gaining popularity, with brands like Chike Nutrition introducing flavors like Blackberry Hibiscus and Pineapple Margarita, which are low in calories and sugar.
• Unique flavors are attracting younger audiences, as seen in Jimmy's Iced Coffee's limited-edition Donut flavor, targeting Gen Z's craving for novelty.
• Health-focused products are emerging, such as Unconform's coldbrew coffee with added nootropics for cognitive support and gut health.
• Convenience is key, with Nescafé's Espresso Concentrated allowing users to create personalized iced beverages easily at home.
This shift towards cold beverages reflects broader lifestyle changes, where convenience and health are paramount. As younger generations continue to seek out innovative and functional drinks, the RTD market is poised for substantial growth, catering to evolving consumer preferences.
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