A new coffee event in the Lehigh Valley, the Cold Brew Hullabaloo, attracted nearly 350 attendees eager to explore local coffee offerings. This inaugural event, held at ArtsQuest’s Musikfest Café, was a celebration of cold brew coffee, live music, and community spirit. The idea for the event originated in 2022, but it took time to develop into a successful gathering.
• Attendees enjoyed samples from six local vendors, showcasing a variety of coffee brews and treats.
• The event was marketed through social media, billboards, and signage, drawing in coffee enthusiasts.
• Vendors were chosen based on community recommendations and applications, expanding the reach beyond just the Lehigh Valley.
• Future plans for the event include more vendors and interactive experiences, like cold brew classes.
This event highlights the growing coffee culture in the Lehigh Valley and the importance of supporting local businesses. It fosters community connections while providing a platform for coffee lovers to indulge in their passion. The excitement around the Cold Brew Hullabaloo suggests it will become a staple in the area, encouraging more events that celebrate local flavors.
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