Cold Brew Craze, Ube Fad, Little Treat Culture Dominate Specialty Coffee Expo

Cold Brew Craze, Ube Fad, Little Treat Culture Dominate Specialty Coffee Expo

The Specialty Coffee Expo in Chicago showcased the latest trends. Cold brew, ube, and indulgent "little treats" took center stage, reflecting Gen Z and millennial preferences. Cold brew's smooth flavor and social media appeal are driving its popularity. Ube, a purple yam, is now mainstream with Monin's Ube Syrup. "Little treat culture" sees people embracing small indulgences like flavored lattes and boba drinks. Renude's Chagaccino blends taste with health benefits, using Chaga mushrooms and antioxidants. Atomo Coffee introduced bean-less espresso, focusing on sustainability. The event highlighted how coffee shops are evolving to meet the demand for both indulgent and functional beverages.

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