Cold Brew Craze - A 300% Surge in Popularity

Cold Brew Craze - A 300% Surge in Popularity

The National Coffee Association reports a 300% increase in US cold brew consumption over seven years, reflecting a global trend. With this popularity, cafes and baristas are focusing on innovation in cold brew technology to differentiate themselves. New machines can prepare cold brew in shorter times, which is crucial for cutting costs, improving efficiency, and scaling sustainably. Tim Orr of TORR Industries and Dale Schotte of Park Avenue Coffee discuss the importance of serving high-quality cold brew and the impact of new brewing technologies that reduce preparation time while maintaining flavor and quality. The article also emphasizes the necessity of fresh cold brew and the advantages of efficient systems in reducing labor and waste costs.

Read the full article here.

Also read Lux Cafe Club's article on cold brew here.