Coffee vs Matcha - Which Morning Brew Rules?

Coffee vs Matcha - Which Morning Brew Rules?

The debate between choosing coffee or matcha in the morning has intensified, with both beverages having a substantial following. Coffee continues to dominate with 66% of Americans starting their day with it, while matcha's popularity is rising, appealing to those seeking a different kind of caffeinated kick and health benefits. The survey by Califia Farms showed interesting lifestyle differences: matcha drinkers tend to be morning people, more active, and read more books compared to coffee enthusiasts. Both groups, however, indulge in their beverages primarily at home, with coffee drinkers spending less overall despite their higher consumption rates. Each drink offers rich antioxidants, which are beneficial for health, though moderation is key to avoiding negative effects from added sugars and creams.

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