Sales in Thailand's food service sector have dropped due to economic issues and slow tourism recovery. However, coffee shops, especially those selling affordable specialty coffee, are seeing growth. This trend was highlighted by Yod Chinsubhakul, CEO of LINE MAN Wongnai, at the Thailand Coffee Fest 2025. Coffee shop sales have risen, with same-store sales increasing by 5% compared to last year.
• Specialty coffee shops offering drinks under 100 baht are gaining popularity, particularly in Bangkok.
• Existing coffee shops report a 46% increase in sales, while provincial shops see a 19% growth.
• Consumers are prioritizing value for money over luxury options.
• The number of new coffee shops has decreased from 7,000 to 5,000, yet they are faring better than restaurants.
This trend is significant as it shows a shift in consumer preferences during tough economic times. Affordable specialty coffee is becoming a staple for many, highlighting resilience in the coffee industry despite broader challenges.
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