Coffee Shops Design Revolution

Coffee Shops Design Revolution

The Budapest Café in Chengdu, China, is a prime example of how coffee shops are transforming into aesthetically pleasing spaces to attract customers in a competitive market. In her book "Designing Coffee: New Coffee Places and Branding," Lani Kingston explores the world's most photogenic and uniquely designed cafés. Kingston, an author and coffee expert, highlights the importance of a well-curated aesthetic in building customer loyalty and differentiating from competitors. The book showcases various approaches, from minimalist branding that emphasizes the coffee itself, like Chicago's Metric Coffee, to maximalist, thematic décor that caters to a younger demographic and stands out on social media platforms. Coffee shops are now creating immersive environments that offer an escape from the monotonous urban landscape, and some even draw inspiration from pop culture, such as Process Coffee's VHS tape packaging. Kingston's collection of nearly 60 coffee brands worldwide illustrates the evolving role of coffee shops as communal spaces that not only serve great coffee but also provide a visually pleasing experience.

Read the full article here.