Coffee lovers can deepen their understanding of their favorite beverage through monthly seminars hosted by Starbucks. These events aim to educate attendees about coffee's journey from bean to cup while also allowing aspiring Coffee Masters to showcase their expertise. The initiative started due to high customer interest in coffee origins and sustainable practices. Each seminar covers different topics, with a recent session focusing on Latin American coffee, flavor pairings, and the challenges faced by coffee farmers. Participants enjoyed tasting exercises that highlighted how different flavors can enhance their coffee experience. Starbucks is committed to ethical sourcing and sustainability, supporting farmers through initiatives like the Coffee and Farmer Equity Practices. The company also owns a coffee farm in Costa Rica to help educate local farmers on best practices. This program not only enriches coffee knowledge but also fosters community development and environmental awareness.
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