The coffee industry is in a race against time as the EU Deforestation Regulation (EUDR) compliance deadline looms. By December 2024, coffee traders and roasters must prove their supply chains are deforestation-free or risk losing access to the lucrative European market. This has led to a surge in green coffee shipments to Europe, highlighting the industry's unpreparedness. Experts like Harry Marshall, Vanúsia Nogueira, and Bruno Domínguez García discuss the challenges and steps needed for compliance, emphasizing the importance of sustainable practices.
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