Coffee Meets Tea - The Rise of Ashotchu

Coffee Meets Tea - The Rise of Ashotchu

Ashotchu is the latest drink trend combining espresso and iced tea, gaining popularity in South Korea. This refreshing beverage offers a unique twist for coffee lovers seeking something new. It has roots dating back to 2018 but surged in popularity this year, thanks to the “modisumer” trend where customers create their own drinks.

• Ashotchu pairs espresso with iced tea, often flavored with fruits like lemon or peach.

• Major Korean coffee chains have added it to their menus, with A Twosome Place selling over 900,000 in just two months.

• Some critics argue it ruins both coffee and tea, but many find it a delightful combination.

• The drink is perfect for summer, especially in warmer climates, despite mixed reviews.

This trend matters because it highlights the evolving landscape of coffee culture. Ashotchu shows that traditional boundaries can be pushed, allowing for creativity and new flavor experiences. As consumers seek refreshing options, this drink may pave the way for more innovative combinations in the future.

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