Coffee Mate is making waves with its first-ever Super Bowl advertisement featuring the iconic Shania Twain. The ad, titled "Foam Diva," showcases a fun and catchy song performed by Twain, celebrating the joy of enjoying Coffee Mate's Cold Foam Creamer. This campaign is part of a larger strategy to promote their new cold foam line, which aims to compete with popular brands like Dunkin’ and Starbucks.
• Shania Twain is the voice behind the "Foam Diva" commercial, bringing her unique flair to the campaign.
• The ad features a humorous 10-second teaser showing a young man enjoying his drink, complete with a foam mustache.
• Coffee Mate's cold foam line includes three flavors, all with 25% less sugar than competitors.
• The tagline, “A little foam a lot of fun,” captures the playful spirit of the campaign.
This collaboration matters as it highlights Coffee Mate's innovative approach to marketing, aiming to attract a younger audience through pop culture. By aligning with a musical legend, the brand enhances its visibility and positions itself as a fun, trendy option in the coffee creamer market.
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