Brenden Martin, a Washington State University (WSU) alum, is merging his passion for WSU athletics with coffee to support student-athletes. Following the NCAA's introduction of the name, image, and likeness (NIL) policy, Martin aims to raise funds for athletes and enhance the university's competitive edge. He has partnered with Indaba Coffee to create Ol' Crimson Coffee, a brand designed to generate financial support for WSU sports.
• Martin emphasizes the need for community involvement, as WSU lacks billionaire donors like some rival schools.
• The Cougar Collective, co-founded by former WSU player Jedidiah Collins, connects athletes with local businesses to maximize NIL opportunities.
• Initial orders for Ol' Crimson Coffee have already been received, showcasing strong support from alumni and fans.
• The project aims to foster a sense of unity and pride among WSU supporters, rather than focusing solely on profit.
This initiative is significant as it highlights how grassroots efforts can empower college sports. By rallying the community, Martin and his team are creating a sustainable model for supporting athletes, ensuring WSU remains competitive in the evolving landscape of collegiate athletics.
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