Many Americans continue to indulge in coffee despite rising costs and inflation. The habit of buying coffee has become a small pleasure that fits seamlessly into busy lives. While spending on dining out has decreased, coffee shop sales are thriving, showing the beverage's unique status in American culture.
• Most American adults enjoy coffee regularly, viewing it as an affordable luxury.
• Spending at coffee shops increased by 55% from 2017 to 2024, while overall restaurant spending rose by only 20%.
• Coffee prices have surged due to droughts affecting coffee-growing regions, with Arabica bean prices rising by 70%.
• Coffee shops may face tough decisions on whether to pass rising costs onto consumers in the coming years.
This trend highlights how coffee serves as a comfort and a small luxury for many, even when budgets tighten. As prices continue to rise, coffee drinkers may need to reassess their daily rituals and the value they place on this beloved beverage.
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