Nepal, traditionally known for its tea, is experiencing a coffee revolution. While tea remains a staple in daily life, more people are discovering the joys of coffee. This shift is driven by the emergence of trendy cafes, particularly in urban areas. The growth of coffee culture began in the 1990s, with pioneers like Gagan Pradhan leading the way. His Himalayan Java chain has expanded significantly, reflecting a growing interest in coffee among the Nepali population.
• Coffee cafes are becoming popular, with around 7,000 establishments across Nepal.
• Coffee is considered a premium drink, priced higher than tea, yet it attracts many customers.
• Local coffee production is increasing, particularly in eastern regions known for tea.
• The trend is fueled by a rising middle class seeking new experiences and flavors.
This shift towards coffee matters as it signals changing consumer preferences in Nepal. It reflects broader global trends where coffee is becoming a lifestyle choice, especially among younger generations. As more locals embrace coffee, it could reshape the food and beverage landscape in the country, creating new opportunities for local farmers and entrepreneurs.
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