Thailand's coffee market has transformed dramatically since the 1960s, evolving from minimal consumption to a thriving industry. By 2025, the domestic market is projected to reach 65 billion baht (US$2 billion). The rise in coffee consumption has been remarkable, with Thais drinking an average of 340 cups per year. This growth reflects a broader international trend, as the global coffee market was valued at US$245 billion last year and is expected to reach US$382 billion by 2034, with organic coffee leading the charge.
Key points include:
• From 1995 to 2020, coffee consumption in Thailand increased over tenfold.
• Specialty coffee represents 10% of the quantity but 20% of the market value.
• Thailand focuses on high-quality, smallholder-produced coffee rather than mass production.
• The specialty coffee label in Thailand often reflects cultural significance rather than strict technical grading.
This shift towards specialty coffee is crucial as it highlights the importance of quality over quantity. As demand for unique flavors and sustainable practices grows, Thailand's coffee sector positions itself as a key player in the global market. This trend not only benefits local farmers but also enhances Thailand's reputation in the coffee industry.
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