On July 4th, the iconic Coffee Crisp - a Canadian chocolate bar - was available in the US for just one special day, but there was a quirky twist: it could only be gifted by a Canadian. A one-of-a-kind vending machine was placed at the Canada - US border crossing at Peace Arch Park in Vancouver, BC, where Canadians invited their American neighbours to get a free Coffee Crisp. Developed in collaboration with Cossette, the stunt celebrated the spirit of friendship and cooperation between the two countries, showcasing Canadian generosity and good-natured fun. The initiative highlighted the special bond between Canada and the US, aiming to make the beloved Canadian treat accessible to Americans who had been craving it. The vending machine created buzz by tapping into the chocolate bar’s appeal, rarity, and playful nature, sparking excitement and connection across the border.
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