Coffee Chain's Drive-Thru Revolution

Coffee Chain's Drive-Thru Revolution

The Coffee Bean & Tea Leaf (CBTL) has opened its first drive-thru only store in Rialto, California, marking a significant shift towards meeting consumer demands for convenience and speed. This new outlet caters to a growing preference for drive-thru services, as reported by the World Coffee Portal, with a majority of consumers choosing drive-thru over walk-in experiences, especially among younger demographics. CBTL's initiative emphasizes app-based pre-ordering and pick-up, along with delivery options, aiming to provide an expedited service without customers having to leave their cars. This move is part of a broader strategy by Jollibee Food Corporation, the parent company, to expand its coffee chain operations, which includes opening 750 new stores across its various quick-service brands.

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