Better Buzz Coffee Roasters, a San Diego-based coffee shop chain, is brewing up an aggressive expansion plan that aims to double its store count to 48 locations within the next year. Having already doubled its store count from 12 to 24 in the past two years, the company is now setting its sights on the eastern states, particularly Arizona and Nevada, while also expanding its presence in Southern California. The brand's successful opening in Phoenix, which saw the most successful opening day on record, has given them the confidence to push forward with their plans. With 12 new locations already in the pipeline, including six in Phoenix and three in Las Vegas, Better Buzz is poised to spread its buzz to even more neighborhoods. What's impressive is the company's ability to maintain its momentum, and its goal to expand north in Southern California, with a major focus on the Los Angeles area, is a smart move. It will be exciting to see how this ambitious plan unfolds and whether Better Buzz can maintain its quality and customer loyalty as it expands.
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