A new coffee chain is planning to enter the Lehigh Valley market with a drive-thru-only location in southwest Allentown. 7 Brew aims to attract customers with a vast menu of nearly 20,000 drink combinations, including coffee, teas, and energy drinks. The franchise owner, Travis Odom, has proposed a site that features three drive-thru lanes capable of serving up to 39 cars. However, plans are currently on hold due to traffic concerns raised by the Allentown Planning Commission.
• The proposed site is located at 2952 Lehigh St., currently an Asian restaurant, near a busy intersection with Interstate 78.
• Odom plans to submit a second location near Dorney Park, but must first address traffic issues.
• The site will have limited parking, primarily for employees, with a focus on drive-thru service.
• City officials are concerned about traffic flow and safety, especially given the area's high crash rate.
This development is significant as it reflects a growing trend of drive-thru coffee shops, which cater to busy lifestyles. Addressing traffic and safety concerns is crucial for the success of this venture. If approved, 7 Brew could enhance the local coffee scene while also raising important discussions about urban planning and community impact.
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