Tara Hinkle has been named the new President and Head of the Americas for The Coffee Bean & Tea Leaf (CBTL). With nearly two decades of experience in franchise operations, she aims to boost the brand's presence in the region. Currently, CBTL operates around 200 stores in the U.S. and a few in Panama. Hinkle's background includes significant roles at Taco Bell and Starbucks, where she focused on franchise growth and strategic partnerships.
• Hinkle will collaborate with the franchise development team to enhance operations and drive growth.
• CBTL, founded in California in 1963, was acquired by Jollibee Food Corp in 2019.
• The coffee chain has around 1,200 stores in 20 countries, with a focus on East Asia and the Middle East.
• CBTL aims to expand its market reach and improve customer experiences under Hinkle’s leadership.
This leadership change is crucial for CBTL as it seeks to grow its footprint in the Americas. With Hinkle's expertise, the brand is positioned to enhance its operations and customer engagement, ultimately aiming for sustainable growth in a competitive market.
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