Coastal Vibes Perk Up New Coffee Branding

Coastal Vibes Perk Up New Coffee Branding

SHORE Coffee Roasters, a new venture in Southern Shores, North Carolina, has collaborated with designer Kevin Tudball to create a distinctive brand and packaging design. The founders, Matt and Lauren Kneisel, aim to integrate the essence of their coastal location and coffee passion into the brand's visual identity. The packaging design features calming imagery of water, sea life, and coffee beans, with a clever shelf alignment creating a continuous tide effect. The design process of six months followed an initial six-month logo design phase. SHORE's branding reflects the area's natural elements, coastal lifestyle, and the historical significance of waterways in coffee transportation. The company emphasizes sustainability in its packaging materials and offers its products through an online shop, aiming to make a positive community impact through their coffee.

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