Cleona Coffee's Unstoppable Roast to Success

Cleona Coffee's Unstoppable Roast to Success

Cleona Coffee Roasters, founded by 25-year-old Matt Zechman in 2021, has seen impressive growth with a product line expansion, multiple retail and wholesale locations, and a bustling coffee shop. Despite the stress of managing a growing business, Zechman finds joy in sharing quality coffee with the community. He's inspired by industry experts and values his team, which includes his parents as unpaid helpers. The company faces marketing challenges but relies on word-of-mouth and aims to increase its online presence. They also support local causes, donating proceeds from special blends to various organizations. Future plans include expanding their product offerings to include sample packs and cold brew products. Zechman emphasizes the importance of good water for brewing and recommends simple methods like the French press for excellent homemade coffee.

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