A new collaboration between Caribou Coffee and chef Christina Tosi introduces Milk Bar cookies to the coffee chain's menu across the nation. This partnership began with a lively event in Minneapolis, where Tosi launched three unique cookies. The cookies include the Confetti Cookie, a fun birthday cake-inspired treat; the Cornflake Chocolate Chip Marshmallow Cookie, which combines classic flavors with a crunchy twist; and the Brown Butter Chocolate Chip Super Crunchy, known for its rich butter taste and crispy texture.
• The partnership marks Caribou's first collaboration with a celebrity chef.
• Cookies are priced around $3.99 and are designed for easy grab-and-go.
• In just a week, the cookies ranked among the top five new items, exceeding sales expectations by 30%.
• The launch event featured a pop-up experience with Tosi baking and engaging with fans.
This collaboration is significant as it enhances Caribou’s menu and aligns with its focus on quality ingredients and customer experience. It also reflects a growing trend in the food industry where partnerships with well-known chefs can attract new customers and create memorable experiences.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.