Emma Chamberlain’s Chamberlain Coffee has teamed up with Pinterest to launch a new limited-edition coffee blend called Sea Salt Toffee. This marks Pinterest's first-ever co-branded product in its 15-year history. Chamberlain, a dedicated Pinterest user, designed the campaign imagery and flavor profile using the platform. The launch aims to create a seaside coffee experience, and users can explore a Pinterest board for inspiration, behind-the-scenes content, and shoppable Pins for the blend and related merchandise.
• The blend is inspired by Pinterest’s “Fisherman Aesthetic” trend.
• Chamberlain Coffee's new café in Century City, L.A., will serve a special blended latte until June 24.
• The Sea Salt Toffee blend is priced at $23.95, with merchandise ranging from $14 to $64.
• The collaboration is available in the U.S., U.K., Canada, and Europe.
This partnership is significant as it showcases how brands can use social media insights to create products that resonate with current trends. It highlights the evolving relationship between social media platforms and consumer goods, emphasizing the importance of trend forecasting in product development.
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