Century-Old Coffee Shop Evolves to Thrive in Modern NYC

Century-Old Coffee Shop Evolves to Thrive in Modern NYC

Porto Rico Importing Co., a renowned coffee roaster established in 1907 in Greenwich Village, has successfully navigated the evolving business landscape through diversification and strategic real estate investments. Owned by Peter Longo, who inherited the business from his father, the company operates three retail stores, an e-commerce platform, and a wholesale division catering to numerous NYC restaurants and markets. Despite facing significant losses during the pandemic, particularly in its wholesale sector, the business has managed to rebound, with wholesale revenues recovering by 2024. The company's resilience is attributed to its multiple revenue streams, ownership of critical real estate, and a deep-rooted connection to the community, which includes a loyal customer base built on word-of-mouth. Porto Rico Importing remains a cherished local institution, contrasting sharply with mainstream coffee chains and continuously exploring growth opportunities.

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