Celebrating Coffee - International Coffee Day and Starbucks' New Blend

Celebrating Coffee - International Coffee Day and Starbucks' New Blend

International Coffee Day is a global event that honors coffee, its growers, and baristas. This celebration also focuses on the coffee supply chain and efforts to reduce carbon emissions in coffee farming. Launched in Milan during Expo 2015, the event aims to address challenges in the coffee industry.

• Starbucks has introduced a new coffee blend called Starbucks® Milano Duetto, celebrating this special day.

• The blend features a light roast, Milano Sole, and a dark roast, Milano Luna, crafted from Colombian and Sumatran beans.

• The inspiration comes from Milan's rich coffee culture, which has influenced Starbucks' own coffeehouse tradition.

• The goal is to help customers appreciate the differences in roasting and inspire them to learn more about coffee.

This celebration matters because it highlights the importance of sustainable practices in coffee production. It encourages consumers to think about where their coffee comes from and the impact of their choices on the environment. By promoting awareness, events like this can drive positive change in the industry.

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