illycaffè marks a significant milestone by celebrating the 50th anniversary of its Easy Serving Espresso (E.S.E.) coffee pods. The company is launching a new coffee machine, the ILLY X2.2 E.S.E., designed by Luca Trazzi. This innovative machine aims to enhance the coffee experience in bars, restaurants, and hotels.
• The E.S.E. coffee pod was first introduced in 1974 and became an industry standard in the 1990s.
• The new ILLY X2.2 E.S.E. machine features a vintage-inspired design and focuses on sustainability.
• 70% of consumers now prefer sustainable products, driving the demand for eco-friendly coffee solutions.
• illycaffè plans a communication campaign starting November 18 in major Italian cities to celebrate this anniversary.
This anniversary is not just a celebration of a product but also highlights the growing consumer demand for sustainable options. illycaffè's commitment to quality and innovation aligns with current trends, ensuring that coffee lovers can enjoy their favorite beverage while being environmentally responsible.
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