Celebrating 25 Years of the Coffee Olympics in Brazil

Celebrating 25 Years of the Coffee Olympics in Brazil

The Cup of Excellence (CoE) marks its 25th anniversary in Brazil, showcasing the best specialty coffees. This prestigious competition, known as the "Coffee Olympics," selects top coffee samples from various regions, judged by an international panel. The aim is not only to reward quality but also to discover new flavors and producers, enhancing the coffee industry's perception and value.

• 40 coffee samples from 10 regions will be judged by 22 international experts.

• A score of 87 points or higher is required for recognition.

• Winning coffees will be auctioned online, attracting global buyers.

• The specialty coffee market is projected to reach $152.62 billion by 2030.

This competition is vital for promoting high-quality coffee and supporting farmers. It has transformed Brazil's coffee image, proving that it can produce luxury products. The CoE has opened doors for the coffee sector, leading to greater recognition and sales opportunities for producers.

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