The Cup of Excellence (CoE) is marking its 25th anniversary in Brazil, where it all began. This competition has significantly influenced the specialty coffee industry, promoting quality and sustainability. Co-founder Susie Spindler reflects on the journey, noting the program's ability to inspire and connect coffee lovers worldwide. The competition continues to evolve, adapting to new challenges and opportunities in the coffee market.
• This year, 40 coffee samples from 10 regions will be judged by 22 international experts, with a scoring threshold of 87 points or higher.
• The winning coffees will be auctioned online, attracting buyers from around the globe.
• CoE aims to uncover new coffee profiles and support emerging producers while enhancing the value of coffee origins.
• The initiative has transformed perceptions of specialty coffee, with auction sales surpassing traditional methods.
The CoE is crucial for promoting high-quality coffee and supporting farmers. Its success story highlights the importance of quality over quantity, benefiting producers and buyers alike.
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