Cannes Debut

Cannes Debut

Prasoon Pandey's iconic Ericsson ad, "One Black Coffee," won India's first Silver Lion at the Cannes Lions International Festival of Creativity in 1996, marking a turning point in Indian advertising history. The ad's clever script, impeccable direction, and memorable performances made it an instant hit, not only in India but globally. The article takes us on a nostalgic journey, revealing the genesis of the ad, its making, and its impact on the advertising industry.

The ad's unique storyline, where a middle-aged man mistakes a beautiful woman's phone conversation for a greeting, is both humorous and relatable. The clever use of the Ericsson mobile phone as a plot twist is what makes the ad truly unforgettable. The article provides insightful details about the scriptwriting process, the casting of the lead actors, and the filming process, giving readers a behind-the-scenes look at the making of this iconic ad.

What I find fascinating about this ad is its ability to remain relevant even after two decades. Its clever storytelling, combined with its cultural relevance, has made it a timeless classic. The article also sheds light on the impact the ad had on the careers of its lead actors, particularly Kavita Kapoor, who saw a significant increase in her workload post the ad's release.


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