Canada's coffee scene is booming, with 71% of adults enjoying coffee daily. While Tim Hortons remains a staple, the rise of specialty coffee is reshaping the market. Major cities like Vancouver, Calgary, and Montréal are at the forefront of this transformation, creating unique coffee cultures. The industry has grown significantly, valued at CA$6.2 billion and employing over 160,000 people. Specialty coffee is still a small segment but gaining awareness for quality and sourcing.
• Tim Hortons dominates, but independent cafés are on the rise.
• Vancouver is a leader in the third-wave coffee movement.
• Calgary boasts world-class roasters and a competitive scene.
• Montréal emphasizes unique brand identities among micro-roasters.
This evolution matters as it highlights a shift toward quality over quantity in coffee consumption. Canadians are increasingly exploring diverse coffee options, moving beyond traditional habits. As the specialty market grows, Canada is carving out its identity in the global coffee landscape.
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