Frinj Coffee, Southern California's high-hope coffee venture, is now facing bankruptcy and lawsuits. Founder Jay Ruskey remains optimistic despite the financial turbulence and legal troubles, including a lawsuit from a former head roaster and significant investor Paige Gesualdo. With over $1.8 million in liabilities, the company seeks reorganization under Chapter 11. Despite these challenges, Frinj's biggest partner, Hobson Family Farms, stays committed to the coffee dream. CEO David Armstrong believes in Ruskey's vision and is ready for the farm's first harvest. Ruskey insists this is a strategic pause, not the end, for California's budding coffee industry.
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