Café Bustelo has a rich history tied to Latin culture and a loyal following. Originally brought to the U.S. by Spanish immigrant Gregorio Bustelo, this espresso-style coffee has been a favorite for many coffee lovers. Recently, the brand decided to expand its offerings to attract a broader audience. In May 2025, Café Bustelo introduced four new coffee flavors, aiming to provide options for those who prefer a lighter taste. This expansion comes nearly a century after the brand's founding and shows its commitment to growth while maintaining its classic roots.
• The new flavors are now available in regular stores, making them more accessible.
• The classic espresso roast remains popular, but the new options cater to different preferences.
• Each flavor was tested using a drip machine to compare taste and uniqueness.
• The brand has a strong connection to Latin culture, enhancing its appeal.
This expansion is significant as it reflects the brand's desire to evolve while honoring its heritage. By introducing new flavors, Café Bustelo can attract new customers and keep its loyal fans excited about its offerings.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.