Brewing Up a Revolution

Brewing Up a Revolution

In the midst of New York City's skyrocketing inflation, a small coffee shop on the Upper West Side is bucking the trend by offering high-quality coffee at a fraction of the usual price. Casa Salvo, owned by Chef Salvo Lo Castro, is serving up expertly crafted beverages for just $2.50, a staggering contrast to the city's average coffee price of $6 to $7. Lo Castro's secret lies in his role as a brand ambassador for Dokito, a Rome-based coffee supplier, which allows him access to premium coffee beans at a reasonable cost. By maintaining low costs without compromising quality, Lo Castro has created a successful model that defies the trend of rising coffee prices. With its unique blend of 10% pistachio, 10% Ethiopian, and 80% Arabica beans, Casa Salvo is a breath of fresh air in the city's competitive coffee market.

Source.

Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.