Craft Chocolate's Cue from Coffee

Craft Chocolate's Cue from Coffee

Spencer Hyman, founder of Cocoa Runners, suggests that the craft chocolate industry could learn from the specialty coffee sector to boost its market share and consumer appeal. Both industries share a focus on flavor, ethical sourcing, and environmental protection, but while specialty coffee has captured a significant portion of the market, craft chocolate remains a niche. Hyman points out that specialty coffee's success comes from making the upgrade from commodity coffee obvious and convenient, offering a "third space" for social and professional gatherings, and employing passionate baristas who advocate for their product. He suggests that craft chocolate could follow a similar path by emphasizing clear distinctions from mass-produced chocolate, creating experiential retail spaces, and educating consumers through tastings and training courses.

Read the full article here.