Brewing Growth - Saudi Coffee Co. Signs Key Deals

Brewing Growth - Saudi Coffee Co. Signs Key Deals

The Saudi Coffee Company, supported by the Public Investment Fund (PIF), is making significant strides in bolstering the Saudi coffee industry. With the recent signing of five supply agreements at the PIF Private Sector Forum in Riyadh, the company is set to supply local coffee to various businesses, including the 650-store chain Barn’s and the 50-site drive-thru BON Cafe. These deals also extend to supplying specialty coffee to AlHokair Group's hotels and Altanfeethi's airport lounges, while collaborating with Elixir Bunn Coffee Roasters on training and event partnerships. With a SAR 1.2 billion investment, the company aims to quintuple coffee production and plant 10 million coffee trees by 2028, contributing to Saudi Arabia's economic diversification and Vision 2030.

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