Brewing Deals - Shark Tank India's Coffee Brand Craze

Brewing Deals - Shark Tank India's Coffee Brand Craze

In the latest episode of Shark Tank India Season 3, the Sharks were presented with a specialty coffee brand that offered innovative flavors new to the Indian market. While Aman Gupta expressed his fondness for the product, it was Ritesh Agarwal, CEO of OYO, who surprisingly revealed that it was his first time trying coffee. Despite initial skepticism from Sharks Vineeta and Peyush Bansal regarding the brand's business strategy and product differentiation, Ritesh Agarwal saw potential in the brand. He offered ₹35 lakh for 2.33% equity and a ₹25 lakh debt at 10% interest over three years, which the entrepreneurs accepted. The episode highlighted the dynamics of investment and the excitement of bringing new products to the competitive Indian coffee market.

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