Viva Coffee Roasters is a shining example of the evolving coffee scene. Founded by Gerardo Ramos Vivas in O’Bryonville, this shop emphasizes quality and sustainability. It has quickly grown to roast four tons of beans in 2024. The coffee industry has transformed from a few dominant brands to a vibrant ecosystem of local shops. This shift includes a focus on fair trade and direct trade practices that help improve the lives of coffee growers. The upcoming Cincinnati Coffee Festival will celebrate this culture with live events and competitions, all while supporting the Ohio River Foundation.
• Gerardo grew up in Honduras, where coffee was a family passion and source of income.
• He transitioned from an engineering career to coffee roasting, emphasizing direct trade with growers.
• Quality water is crucial for brewing; Gerardo recommends filtered water for the best taste.
• David Gaines will present at the festival on brewing techniques and the importance of water quality.
Supporting local coffee shops fosters community and promotes sustainable practices. By choosing local and ethically sourced coffee, consumers can make a positive impact on both the environment and the lives of growers. This shift towards sustainability is essential in today’s coffee culture, where the story behind the brew matters as much as the taste.
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