This new taproom blends a brewery and coffee shop, adapting to changing tastes. As craft beer sales decline, Incantation Brewing in Denver has found a way to stay relevant. By opening a taproom that serves both coffee and beer, they aim to attract a wider audience. The new location, Incantation @ Alameda Station, is designed to cater to various customers, including those who work late hours.
• Open from 7 AM to 10 PM, the taproom serves coffee and beer all day.
• It features 12 taps, with two dedicated to cold brew coffee.
• The beer selection includes IPAs, Lagers, Sours, and a new West Coast Double IPA.
• Local vendors and food trucks will be present during the grand opening.
This innovative approach matters because it reflects how businesses must adapt to changing consumer preferences. By offering diverse options, breweries can attract new customers and keep their profit margins healthy. Incantation Brewing is setting a trend that could inspire others in the industry.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.