Brazil's Specialty Coffee Association (BSCA) projects a potential revenue of up to USD 96.3 million in the next 12 months following their participation in two key promotional events held in January. The World of Coffee Dubai 2024 exhibition saw Brazilian delegates make significant business connections, leading to immediate deals worth USD 7.1 million and expectations of USD 51 million in sales over the next year. Additionally, pre-show meetings with businesspeople and investors from various countries led to an immediate USD 12.2 million in deals, with a further USD 26 million anticipated by January 2025. These figures reflect a growing demand for specialty coffee in the Middle East, with Dubai emerging as a pivotal hub for both local consumption and re-exportation.
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