This article discusses the international growth of The Coffee, a Brazilian café chain that has recently opened its first location in Australia, specifically in Manly, Sydney. The brand aims to blend Japanese culture with Brazilian coffee traditions, showcasing its unique offerings in the competitive café market.
• The Coffee has expanded significantly, with over 250 locations worldwide.
• Earlier in 2025, it opened its flagship store in South Korea and entered European markets like Armenia and the Netherlands.
• The company was founded by brothers Alexandre, Carlos, and Luis Fertonani in 2017, with its first café debuting in 2018.
• The launch in Australia coincides with the upcoming opening of Japan’s % Arabica in Bondi, highlighting a growing interest in specialty coffee in the region.
This expansion is significant as it illustrates the increasing global interest in specialty coffee and diverse café experiences. The Coffee’s unique blend of cultural influences may attract new customers, enriching the local coffee scene.
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