A new partnership between the Brazil Specialty Coffee Association (BSCA) and the Specialty Coffee Association (SCA) aims to elevate the quality of Brazilian specialty coffees. This collaboration introduces the Coffee Value Assessment (CVA) as the official method for evaluating coffee quality in Brazil. This move positions Brazil as a leader in coffee innovation and sets a benchmark for quality assessment.
• The CVA will help evaluate various attributes of coffee, including flavor and physical qualities.
• BSCA will enhance SCA Education in Brazil, offering training and certification to coffee professionals.
• This agreement follows a similar partnership with Colombia, promoting a global shift towards equitable quality assessment.
• Technical support from SCA will aid in the successful implementation of the CVA across Brazil.
This partnership is significant for the coffee industry. It not only strengthens Brazil's role in the global coffee market but also empowers local producers. By focusing on education and quality assessment, the initiative aims to create a more inclusive and transparent coffee industry, benefiting everyone involved from producers to consumers.
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